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YouTube Video Ads

Every Business Has an Audience on YouTube and Video Ads Help You Reach It

Every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos. These are a lot of potential customers. And you can decide where and when a video ad shows up and which of these potential customers see them.

On YouTube, viewers can discover videos in various ways: searching on the YouTube search page, clicking suggested videos on the watch page, and choosing a video from the homepage feed. This means you can more thoroughly find people who are searching for you and your brand across YouTube.

Discovery Ad's YouTube Video Ads Solutions

youtube video ads

Online video viewing is quickly growing and your potential customers are watching. Video has the power to persuade using sight, sound, and motion. Build your business faster by leveraging your video assets with YouTube video ads.

Discovery Ad help you advertise video ads on YouTube and across the web. You decide where and when your video ads show up and who sees them. To get started, you can use your existing YouTube video or create a new one and advertise using one of the YouTube TrueView formats.

1. We set up your video ad campaign. We'll create your YouTube video ad campaign and set a budget that works for you.

2. We create the individual video ads. We'll pick the video uploaded to your YouTube channel. This will be your video ad and we'll specify and preview how your ad will look.

3. We choose the formats for your video ads. YouTube video ads can appear before other videos, next to videos playing, in YouTube search results, or as a YouTube overlay. All are used at the start, and then we refine the approach based on the results, focusing on the formats that work best for you.

Before videos

Before videos

Next to videos

Next to videos

In search results

In search results

As a YouTube overlay

As a overlay

4. We identify and target your ideal customer. We define exactly who your ad appears to on YouTube, refining your audience by age, location, interests and much more.

With Discovery Ad, your Video Ads Campaign are professionally designed and managed for you. We optimize your video campaign and strategies to create effective video ads. We'll do it all for you.

Contact Us for a Free Consultation today to discuss developing a YouTube Video Ads Campaign for your company!

I. YouTube TrueView Video Ads Format

TrueView video ads allow you to pay only when viewers choose to watch your ad, rather than when an impression is served. TrueView lets people watch ads they find interesting, and skip those that are not. Viewers choose ads that are relevant to them, and you reach people who are receptive to your message. You’re reaching truly engaged viewers.

TrueView In-stream on YouTube

1. TrueView Skippable In-stream Ads

Video ad appears before, during, or after other YouTube videos. Ads are skippable, and advertiser will only be charged if users choose to watch 30 seconds of the ad, or the whole ad if it's less than 30 seconds long.

TrueView In-display on YouTube search results

2a. TrueView discovery ads on YouTube search results

Video ad shows up on YouTube's search results page when users search for related topics. Advertiser will only be charged when someone clicks the ad to watch the video.

TrueView In-display as a YouTube overlay

2b. TrueView discovery ads as a YouTube overlay

Video ad is displayed as a overlay ads that appear on the lower portion of another YouTube video. Advertiser will only be charged when someone clicks the ad to watch the video.

TrueView In-display on YouTube related videos

2c. TrueView discovery ads on YouTube related videos

Video ad is displayed next to another YouTube video on the YouTube watch page or on the Google Display Network. Advertiser will only be charged when a user chooses to watch the ad.

TrueView In-display on YouTube related videos

3. Non skippable Bumper ads: 6-second video ads

A bumper ad is a short video ad that plays before, during, or after another video on YouTube or the Display Network. The video must be 6 seconds or less and viewers don’t have the option to skip your ad. You pay based on impressions, which is the number of times your ad is shown.

Contact Us today to learn more about our YouTube Video Ads Solutions!

II. YouTube Non-skippable In-Stream Ads

Non-Skippable 15 or 20 Second Video Ad within Video Publisher Content.

YouTube Non-skippable In-Stream Ads

YouTube Non-skippable In-Stream Ads

Video ad appears before, after, or in the middle of a YouTube video. They can be up to 15-20 seconds long and viewers must watch the ad before they're able to watch the selected video. Ads are non-skippable, and advertiser will be charged on CPM basis.

Contact Us today to learn more about our YouTube Non-Skippable In-Stream Ads!

II. Show Display Ads on YouTube (Banner Ads)

Image Ads Targeting Categories, Channels, and Pages on YouTube

Show Display Ads on YouTube

Use topic categories or keywords to pick the perfect spot for your ad on YouTube or on thousands of qualified sites on the Google Display Network. Put your message in text or graphics on the videos and topics where your customers like to spend time.

Show Display Ads on YouTube

Display ads run across all areas of the YouTube site except the Homepage. They are available as a 300x250 ad that appears to the right of the feature video and above the video suggestions list.

Overlay in-video ads are transparent overlay ads that appear on the lower portion of your video.

Contact Us today to learn more about showing Display Ads on YouTube!